Rising over 80 feet, The Crown, located at the entrance to the Casalgrande ceramics factory that commissioned the work, has become a local landmark.
Prominently utilizing the latest generation of ceramic breakthroughs with an emphasis on the extreme verticality of a volumetric projection, The Crown is clad entirely in self-cleaning porcelain stoneware fractal tiles, evoking a sculpture on the verge of becoming a building.
Complementing the stoneware, the steel-supporting structure is realized in bright red for the section line contrasting with a glossy silver gray for the facades. The idea is to show that the ceramic possibilities in this area are limitless – The Crown is a sneak preview.
The project was realized collaboratively with Casalgrande Padana, Lev Libeskind, Daniel Libeskind, and their respective studios.